Nonprofits are strapped for resources – staff time is minimal and marketing budgets are nonexistent. What are some creative ways that you can build buzz and spread the word about your nonprofit on the cheap? Consider tapping into your existing network to find Brand Ambassadors – supporters that will voluntarily promote your nonprofit and your cause by blogging, tweeting and speaking publicly about how much they love you! People who want to spread the word about your cause, raising money and awareness are by far your greatest online asset – if they are identified, engaged and acknowledged correctly!
In this webinar we will discuss:
- Ways to identify and recruit Brand Ambassadors
- How to structure and operate a board effectively.
- How to excite and acknowledge them.
- How to cultivate relationships for future engagement
Get a complete Geek the Library overview and your questions answered in a live format. Our informational webinars are a simple way to learn about the details before committing to participate in the program.
Typically when people think about social capital, it is associations, networks and relationships that result in a gain. I believe that organizations tend to build partners with those who are similar (bonding social capital) instead of bridging, another form of social capital with those who are different. In this workshop, participants will learn more about social capital and how to leverage networks that can increase program partners and potential funders.
- The definition of social capital and the differences between bridging and bonding
- Networks that can increase program partners and potential funders
This webinar will cover how to create, administer, moderate, and leverage your library’s online presence using popular social media tools.
Over half of the world’s 2 billion internet users interact with social media tools to create, share, and exchange information and ideas while online. Libraries are using these tools to market programs and services, and to connect and engage with their communities beyond the library walls. Join us as we explore Facebook, Twitter, and Pinterest as examples of tools that are being used successfully by libraries. The webinar will cover how to create, administer, moderate, and leverage your library’s online presence. Some basic security settings for each social media tool will be discussed as well.
Gain an introduction to the world of foundation fundraising.
Are you a representative of a nonprofit organization?
Are you new to fundraising?
Do you want to learn how the funding research process works, and what tools and resources are available?
Learn how to become a better grantseeker! In this class we will cover: what you need to have in place before you seek a grant; the world of grantmakers; the grantseeking process; and available tools and resources.
Customer segmentation studies and data analytics combines demographic data with lifestyle information to help public libraries better understand who their customers are and what services best meet the community’s need, whether school-aged children or empty-nester couples. This type of GIS-based market segmentation can also help inform strategies around such initiatives as a levy ballot and also eliminate inefficient marketing efforts.
If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach — your goals? This webinar will explore why winging it no longer works in 2013 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you dive gracefully into the deep end. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your investment and engagement.
This webinar is designed to answer these questions:
- Why should I invest more resources in social media?
- How can I get the rest of my organization on board?.
- How do I integrate my social media plan with my other fundraising and marketing strategies?
- Beyond securing ‘likes’ and ‘follows’ what should I be doing to inspire action?
- What resources do I need, and how do I find them?
- How do I measure return on investment? What will success look like?
Board members often don’t want to ask for funds, but when it comes to raising friends for your organization, most of them are eager. But, do they know how to tell your story? Here are some things board members can do:
• Develop their own 30-second elevator speech about your organization
• Present “just the facts, ma’am” fact sheet to a local business person
• Speak with passion about your organization to potential donors
- Understand the various constituents of your organization
- Develop appropriate messages for each constituency
- Develop a comfort level in presenting your story
Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and increase your “conversion rate” so more of them become donors, event attendees, and other supporters. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization, pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, boost online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working.
- Build/maintain an interactive website designed to convert visitors to leads
- Drive online traffic to your website and social media
- Maximize the likelihood prospects can find you
- Keep traffic on your site with lots of functionality (i.e., “stickiness”)
- Convert leads into donations and other forms of support (i.e., “conversion”)
- Track results
Growing and sustaining a productive volunteer base is hard work! Join us for a discussion of how to ensure your volunteer campaigns are a net positive for your organization.
Join NationBuilder’s Adriel Hampton for a discussion of how to leverage data on historical actions to engage with top volunteers, how to use your social media supporters to evangelize your mission, and creating effective personal fundraising campaigns. Learn how to optimize your websites and workflows to effectively leverage your volunteers to get more done.
- http://nonprofitwebinars.com/wp-content/themes/spectrum/functions/images...); background-position: 0% 0%; background-repeat: no-repeat no-repeat;">Create e-mail campaigns that drive social media sharing of your non-profit’s mission and message.
- http://nonprofitwebinars.com/wp-content/themes/spectrum/functions/images...); background-position: 0% 0%; background-repeat: no-repeat no-repeat;">Learn how to use an organizing model to increase the effectiveness of your volunteers.
- http://nonprofitwebinars.com/wp-content/themes/spectrum/functions/images...); background-position: 0% 0%; background-repeat: no-repeat no-repeat;">Use volunteers for personal fundraising campaigns: Top Tips.
- http://nonprofitwebinars.com/wp-content/themes/spectrum/functions/images...); background-position: 0% 0%; background-repeat: no-repeat no-repeat;">Manage volunteer data for effective outreach.